47th Annual California Bus Association Convention & Trade Show


October 24 - 26, 2021


Westin Lake Las Vegas Resort


CBA Convention Attendees are offered a special group rate of $159 USD per night,
between the nights of Thursday, October 21 - Wednesday, October 27, 2021.
You must book by September 30, 2021 in order to receive this rate.

Click here to go to the CBA Group Online Reservation Link


Registration Opens June 1, 2021

Please Note: We are carefully monitoring CDC guidelines with regard to COVID-19 protocols.
As of now, social distancing and mask guidelines will be in effect during this event.
We will update this statement as CDC guidelines are relaxed or tightened in accordance with current COVID-19 conditions.


Saturday, October 23, 2021 - Pre-Convention Activity

12:00 pm Annual Skins Game

Location TBD. Contact Don Jensen for information. 775-225-2587 or don.jensen@daimler.com


Sunday, October 24, 2021

09:00 am - 05:30 pm - Registration Open



09:00 am - 03:00 pm - FAM Tour - Hoover Dam

$60.00 per person
Minimum 30 passengers
Box lunch included

09:30 am - Depart from the hotel, enjoy sights along the way
10:15 am - Arrive at Hoover Dam
10:30 am - 10:45 am - Check in for tour

Guided Powerplant Tour - Package Includes:

  • Walk through original construction tunnels
  • Visit the viewing platform overlooking a 30 foot diameter penstock – feel the vibration created by water rushing through the pipe
  • See eight of the commercial generators in the Nevada Powerhouse
  • Self-Guided Visitor Center Tour

01:00 pm - Depart Hoover Dam, with a stop at Hemenway Park to potentially see some bighorn sheep, which is the state animal
02:30 pm - Arrive back at the hotel

Hosted by Royal Coach Tours



11:00 am - 05:00 pm - CBA Golf Tournament - Reflection Bay Golf Course

$145.00 per person
Cart and Box lunch included

Reflection Bay Golf Club is located in the luxurious high end resort residential community of Lake Las Vegas. Created in 1998, Reflection Bay Golf Club is designated as a prestigious Jack Nicklaus Signature Design course, the only such course located in the state of Nevada. Reflection Bay has hosted the Wendy’s 3 Tour Challenge PGA event several times and has been the recipient of some of the most sought after awards by industry magazines including Golf Magazine and Golf Digest.

Foursomes and order of tee times organized by Don Jensen, Daimler

05:30 pm - 07:00 pm - Opening Reception on the Lake Las Vegas Bay Patio

Sponsored by Motor Coach Industries

07:00 pm - Open Evening for Dine Arounds or Open Dining








We have a schedule packed with great topics, guest speakers and the opportunity for you to forward your questions to the speaker ahead of the session.


The industry's largest, most innovative and experienced suppliers will share what they've been working on to support our industry for a strong return to business. Destinations, industry organizations and your favorite OEMs will be there to answer your questions and propose solutions.


Our business relies on relationships - and it doesn't hurt to have a little fun while you're building them! Grab a cocktail, pull up a chair or buddy up with your industry friends at one of our many networking & entertaining events.


Monday, October 25, 2021

07:00 am - 05:00 pm - Registration Open

08:00 am - 08:45 am - Breakfast and Sponsor Introductions

09:00 am - 10:00 am - Keynote Speaker - Donald Ross - VP Meeting Operations, Caesar's Entertainment

10:00 am - 10:15 am - Break

10:15 am - 11:00 am - General Session - Advocacy: A panel led by Trisha Fridrich

11:00 am - 11:15 am - Break

11:15 am - 12:00 pm - General Session - Financial Preparedness: A panel led by Tracy Fickett

12:00 pm - 01:00 pm - Lunch Topic - Sustainability: A panel led by Mike Waters

Sponsored by ABC Companies

12:00 pm - 02:30 pm - Bus DISPLAY Open

02:30 pm - 03:15 pm - General Session - Bud Geissler, GroupCollect.com and Past President, SYTA: SYTA Business Development

03:15 pm - 03:30 pm - Break

03:30 pm - 04:15 pm - General Session - Electrification: A panel led by Chris Riddington

04:15 pm - 05:30 pm - Hospitality Event for Non-California Operators

05:30 pm - Coaches staged and ready for boarding

05:45 pm - Coaches depart for Shelby Museum




06:15 pm - 09:00 pm - Monday Night Madness: Shelby Museum, Las Vegas

The Shelby Heritage Center is home to a world-class collection of historic Shelby vehicles and memorabilia, celebrating over 50 years of automotive history. The collection covers all of the major vehicles that involved Shelby, from the world-changing Cobra to the performance trucks; from the Ford Mustang GT to the Shelby GT350. It is a treasure trove of rare and important vehicles.

Our evening includes

  • Full access for viewing and photo ops of the Carroll Shelby Heritage Center, loaded with history and information
  • Behind-the-scenes real-time viewing of the Shelby American Mod Shop
  • Sign the Carroll Shelby Signature Wall
  • Dinner and drinks (includes two drink tickets plus cash bar)

Special Thanks to the evening's lead Sponsors: ABC Companies, Irizar, Motor Coach Industries, Prevost

09:00 pm - Coaches depart for hotel every 15 minutes beginning at 09:00 pm


Tuesday, October 26, 2021

06:00 am - 12:00 pm - Exhibitor set up for Vendor Showcase

If you would like to set up on Monday, please ask at the registration desk.

07:00 am - 08:00 am - Breakfast Speaker: Brian Mills: Motorcoach Business and HR Law

08:00 am - 12:00 pm - BISC - Led by Michael McDonal, Saucon Technologies

12:00 pm - 01:15 pm - Lunch & Networking Opportunity

Sponsored by Prevost

01:15 pm - 03:45 pm - Table Displays

03:45 pm - 04:15 pm - Vendor Feedback

04:15 pm - 05:00 pm - Out of State Guest Breakout & Reception

06:00 pm - 07:00 pm - Cocktail Reception

Sponsored by ABC Companies

07:00 pm - 11:00 pm - Gala Dinner


Wednesday, October 27, 2021

08:00 am - 12:00 pm - CBA Board Meeting