47th Annual California Bus Association Convention & Trade Show


October 24 - 26, 2021

Westin Lake Las Vegas Resort



Registration is Now Open


OPERATOR Registration

Exhibitor Schedule | Exhibitor Rules

Get Downloadable PDF versions here:

Operators / Affiliates (member & non-member) | Associates



Room Reservations

CBA Convention Attendees are offered a special group rate of $159 USD per night,
between the nights of Thursday, October 21 - Wednesday, October 27, 2021.
You must book by September 30, 2021 in order to receive this rate.

NOTE: Room Rate Deadline has been extended through Tuesday, October 5, 2021

Book your hotel room today!

Click here to go to the CBA Group Online Room Reservation Link

COVID-19 Guidelines

Please Note: We are carefully monitoring CDC guidelines with regard to COVID-19 protocols.

As of now, social distancing and mask guidelines will be in effect during this event.
We will update this statement as CDC guidelines are relaxed or tightened in accordance with current COVID-19 conditions.

Update Effective October 11, 2021: The Clark County Government's current mandate requires that all guests must wear a face covering while in public indoor spaces. The face covering shall cover the person's nose and mouth. This mandate covers any activities or events in meeting room space, foyers, or other public areas of the hotel.
You can view the letter sent by the hotel here.



Saturday, October 23, 2021 - Pre-Convention Activity

12:00 pm Annual Skins Game

Location TBD. Contact Don Jensen for information or to register. 775-742-3797 or donaldgibbjensen@gmail.com


Sunday, October 24, 2021

09:00 am - 05:30 pm - Registration Open



09:00 am - 03:00 pm - FAM Tour - Hoover Dam

$60.00 per person
Minimum 30 passengers
Box lunch included

09:30 am - Depart from the hotel, enjoy sights along the way
10:15 am - Arrive at Hoover Dam
10:30 am - 10:45 am - Check in for tour

Guided Powerplant Tour - Package Includes:

  • Walk through original construction tunnels
  • Visit the viewing platform overlooking a 30 foot diameter penstock – feel the vibration created by water rushing through the pipe
  • See eight of the commercial generators in the Nevada Powerhouse
  • Self-Guided Visitor Center Tour

01:00 pm - Depart Hoover Dam, with a stop at Hemenway Park to potentially see some bighorn sheep, which is the state animal
02:30 pm - Arrive back at the hotel

Hosted by Royal Coach Tours



11:00 am - 05:00 pm - Republic Indemnity Annual Golf Tournament - Reflection Bay Golf Course

$145.00 per person
Cart and Box lunch included

Reflection Bay Golf Club is located in the luxurious high end resort residential community of Lake Las Vegas. Created in 1998, Reflection Bay Golf Club is designated as a prestigious Jack Nicklaus Signature Design course, the only such course located in the state of Nevada. Reflection Bay has hosted the Wendy’s 3 Tour Challenge PGA event several times and has been the recipient of some of the most sought after awards by industry magazines including Golf Magazine and Golf Digest.

Foursomes and order of tee times organized by Don Jensen, Daimler

Sponsored by TIB Transportation Insurance Brokers and Republic Indemnity Insurance Company

05:30 pm - 07:00 pm - Opening Reception in the Andalusian Garden

Sponsored by Motor Coach Industries

07:00 pm - Open Evening for Dine Arounds or Open Dining








We have a schedule packed with great topics, guest speakers and the opportunity for you to forward your questions to the speaker ahead of the session.


The industry's largest, most innovative and experienced suppliers will share what they've been working on to support our industry for a strong return to business. Destinations, industry organizations and your favorite OEMs will be there to answer your questions and propose solutions.


Our business relies on relationships - and it doesn't hurt to have a little fun while you're building them! Grab a cocktail, pull up a chair or buddy up with your industry friends at one of our many networking & entertaining events.


Monday, October 25, 2021

07:00 am - 05:00 pm - Registration Open

08:00 am - 08:45 am - Breakfast and Sponsor Introductions

09:00 am - 10:00 am - Keynote Speaker - Donald Ross, VP Meeting Operations, Caesar's Entertainment - Stories From an Adjacent Industry

10:00 am - 10:15 am - Break

10:15 am - 11:15 am - General Session - Advocacy 1.0, Fighting For Our Industry: Panel Led by Dan Eisentrager, with UMA and ABA panelists ABA

11:15 am - 12:00 pm - General Session - Financial Preparedness For Regrowth: Panel Led by Tracy Fickett of Bus Books, with members of the Finance Community

12:00 pm - 12:15 pm - Lunch Seating

12:15 pm - 01:00 pm - Lunch Speaker - Bud Geissler, GroupCollect.com and Past President, SYTA - Growing Your Student Business with SYTA

Sponsored by ABC Companies

12:00 pm - 03:00 pm - Bus DISPLAY Open

03:00 pm - 04:15 pm - General Session: Brian Mills - Motor Coach Business and HR Law

04:15 pm - 04:30 pm - Break

04:30 pm - 05:15 pm - General Session: Steve Poulson - Prepping for the Big Game. How to Become a Provider

Steve Poulson, Operations Manager for SP+ GAMEDAY, will show us how to participate in the annual "Big Game" transportation that occurs on the first Sunday in February. With the next two "games" to be hosted in Los Angeles in 2022 and Arizona in 2023, Steve will introduce and educate interested operators and support services on the transportation program, how and where to apply to participate, what documentation is needed, and more. With a projection of nearly 1,000 coaches needed, this will be a great opportunity for CBA members during a normally slower season.

05:30 pm - Coaches staged and ready for boarding

05:45 pm - Coaches depart for Shelby Museum




06:15 pm - 09:00 pm - Monday Night Madness: Shelby Museum, Las Vegas

The Shelby Heritage Center is home to a world-class collection of historic Shelby vehicles and memorabilia, celebrating over 50 years of automotive history. The collection covers all of the major vehicles that involved Shelby, from the world-changing Cobra to the performance trucks; from the Ford Mustang GT to the Shelby GT350. It is a treasure trove of rare and important vehicles.

Our evening includes

  • The Shelby American Experience - Offering guests an up-close view of these unique American-made muscle cars in the stages of being built, you'll walk through the life, story and actual collection of as many as 30 cars on display. The experience includes original prototypes and one-of-a-kind cars belonging to founder Carroll Shelby himself. Full access for viewing and photo ops of the Carroll Shelby Heritage Center, loaded with history and information
  • Custom Guided Tour and behind-the-scenes view of the museum, the modification shop, production facility, and an opportunity to sign the famous Carroll Shelby Signature Wall
  • Dinner and drinks (includes two drink tickets plus cash bar)

Special Thanks to the evening's lead Sponsors: ABC Companies, Irizar, Motor Coach Industries, Prevost, TemsaIcomera

09:00 pm - Coaches depart for hotel every 15 minutes beginning at 09:00 pm


Tuesday, October 26, 2021

06:00 am - 12:00 pm - Exhibitor set up for Vendor Showcase

If you would like to set up on Monday, please ask at the registration desk.

07:00 am - 08:00 am - Breakfast Session - Electrification and Sustainability. Powering Our Future Fleets. Panel Led by Chris Riddington, Classic Charter

08:00 am - 12:00 pm - BISC WEST - Led by Brandon Buchanan, ABA and Pamela Martinez, Dattco Inc

08:00 am - 08:15 am - "Orientation & Upcoming Events" – Presented
by Pam Martinez

08:15 am - 09:00 am - "CA Compliance with SB 247, New Bus Safety Laws" - Panel Discussion with the Manufacturers

09:00 am - 09:45 am - "Safety Director 101" - Presented by Mike McDonal, Saucon Industries and Dan Tomlinson, Lancer Insurance

09:45 am - 10:00 am - Break

10:00 am - 11:00 am - Operator Roundtable: "Leveraging Telematics Based Efficiencies & Processes, What to Do With the Data" - Panel Discussion

11:00 am - 12:00 pm - Operator Roundtable: "Driver Hiring, Retention, Incentives, Recruiting" - Panel Discussion (audience will break into groups)


Session Descriptions

CA Compliance with SB 247, New Bus Safety Laws

With the passing of SB 247 (also known as the Lara Bill) a few years ago, many steps have been taken to enhance motorcoach safety for operators providing intrastate transportation in the state of California. A number of these safety/regulatory items have now reached their compliance date and are now in effect. Items such as passenger safety message, ambient emergency lighting, and other state-specific enhancements will be discussed.

Safety Director 101

This is another offering in a new series of sessions, specially designed for brand new fleet managers, safety directors, transportation professionals and even company owners. This session should help you understand the basics of what goes into a monitoring driver performance, compliance with the hours of service and how to conduct remedial driver training for your existing drivers. After this session, you should be well on your way to being more in control of your operations. We all sometimes need a bit of guidance in understanding some of the fundamentals of motorcoach safety.

Leveraging Telematics Based Efficiencies & Processes, What to Do With the Data

Data is an integral part of analyzing fleets from an operational and performance point of view. With today’s technology, fleet managers have more data at their fingertips than ever before. What information do motorcoach operators and fleet managers find useful? Which fleet analytical data points do you pay attention to? What challenges do you have in data analytics or collection, the best ways to leverage the data, and do you have any tips on how you can get fleet analytical data to work for you?

Driver Hiring, Retention, Incentives, Recruiting

Finding the next generation of drivers is a concern for many operators, particularly when the feds, your state, country or school district may have differing requirements. Share with your fellow operators what tools and techniques you use to monitor your driver's performance, as well as how you reward good performances. Are there unique approaches to recruiting that you are taking? How are you helping drivers cope with the mental health of the job and 55-ready made critics as well as in this post-COVID-19 environment? What is your blueprint for success to help you find the drivers that you desire? Don't have one, start creating one today!

Sponsored by ABC Companies

12:00 pm - 01:15 pm - Lunch Session - Advocacy 2.0, Fighting For Our Industry: California Advocacy & Recovery. Panel Led by Trisha Fredrich, The L&W Team, and Josh Pane, Pane and Pane, CBA California State Lobbyist

Sponsored by Prevost

01:15 pm - 03:45 pm - Table Displays

03:45 pm - 04:00 pm - Vendor Feedback

04:00 pm - 04:45 pm - General Session - Next Steps in Moving Forward with Your Business Recovery: Dan Tomlinson and Bob Crescenzo, Lancer Insurance

04:45 pm - 05:30 pm - Out-of-State Operator Breakout & Reception

06:00 pm - 07:00 pm - Cocktail Reception

Sponsored by ABC Companies

07:00 pm - 11:00 pm - Gala Dinner

Encouraged Attire: Men - Sport Coat, Tie Optional. Women - Cocktail Attire


Wednesday, October 27, 2021

08:00 am - 12:00 pm - CBA Board Meeting